Why on earth are GenZ folks obsessed with TikTok? 🤔

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Feb 12 2021

Why on earth are GenZ folks obsessed with TikTok? 🤔

#144:

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I've had two questions that have stuck with me for a while.

Why are people obsessed with TikTok?
Why are the Indian versions of the short-form video apps not as successful as TikTok?

While trying to find answers to the above questions (cause clearly I'm not a user of it to understand better), I thought the best way was to speak to a GenZ instead.
So we spoke to Gaurika, the youngest member of our Investopad family, to give her view on what's with the obsession.
After our discussion, Gaurika was kind enough to articulate her view on short-form video apps:
Apps that are taking the social media world by storm
I know you wish that she made a TikTok to explain it instead.

Have a read, share your thoughts, and if you want to have a conversation about it, feel free to slide into my DMs

Gyaan

🎮 Breaking down the Indian gaming industry

I stayed up last night playing LudoKing and collecting coins on it, which helped me buy various themes. I’ve been chasing the Egyptian theme for a while now, for which I need 200,000 coins. I earn 1000 coins each time I win, earn 200 points if I volunteer to view an ad while watching TV as it plays out. Of course, I can buy coins too but who the hell pays for fake coins for a theme on an online gaming app.

There have been these debates at work recently, the planned kind of course. To my complete and utter disappointment, my topic was whether or not gaming companies are investable in India. I had no idea about this space before I went into the rabbit hole of online gaming. However, what changed through the spirited conversation was my opinion on it and my perception of this industry.

📈 Community-Led Growth

The fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find, adopt, and use your product. As a go-to-market strategy, product-led works really well for user-centric companies.
However, the reality is that the process of finding, adopting, onboarding, championing software doesn’t happen in a bubble between you and your user. People are naturally advice-seeking beings, which means that at every step of the process, even before they’ve even started looking for your tool, they’re soliciting external input. We are constantly getting input from friends, colleagues, and strangers on the internet on what we should eat, how we should dress, where we should live. This holds true for buying software too.

🤷🏻 Everybody talks about it. I didn’t get business strategy until Michael Porter

Your rivals are your industry. Be unique among your rivals. It determines everything you do.

Create value by doing different activities or in different order. Choose different customers and problems you solve from your rivals. There are no right or wrongs — there are only trade-offs. The decisions you make will be like forks in a road. They send you along different paths from your rivals. Say YES to what aligns and compliments you. Say NO to everything else. It’ll amplify your advantages to charge more and lower your costs. Lastly, know what you stand for — your shared principles, cultural values, purpose, and vision — it sets your direction.

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