Direct to consumer 💁‍♀️

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Sep 8 2021

Direct to consumer 💁‍♀️

#152:

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"Who loves Orange-Soda?"
"Kel loves Orange-Soda!"

I'm not sure if most of you watched Kenan & Kel when you were a kid, but this dialogue by Kel was my favorite from the show.
But what's interesting is that Kel had an option of 30+ Orange-soda brands to pick from, whereas in India you probably cannot count more than 5!
This itself speaks about the potential for D2C brands to grow and boom in India!
We recently hosted a roundtable with a bunch of D2C founders, and this conversation was led by Shalabh Gupta, Founder, and CEO of Akiva Superfoods, where he walks us through these nuances on how to market and build your D2C brand.

Gyaan

🛒Shein: The TikTok of Ecommerce - by Packy McCormick - Not Boring by Packy McCormick

Shein (pronounced She In) is the fastest-growing ecommerce company in the world. It reportedly did almost $10 billion in revenue in 2020, and has grown over 100% for each of the past eight years. The company is based in China, yet spurns its local market in favor of selling abroad. Shein sells into nearly every other major market in the world, with the notable exception of India, where it was banned along with TikTok and 57 other Chinese apps last June.

👨‍💻The Power of thought-leadership marketing for technology companies

If I told you that there was a marketing technique that had the power to convert 40% of your content readers into leads, would you use it? (That’s a rhetorical question – of course you would.) The good news is that this technique already exists, and it’s called ‘thought leadership’.

📈The Creator Economy: Today Vs. 2025

A creator economy means that people can build a career using the internet. The web allows us to create at low-cost, while attracting an audience for it. Those who distribute products online are called creators, builders, founders, or whatever else.

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