Cryptocurrencies, more so than most other things, are only valuable because of a shared agreement that they are valuable. Their value is a product of digital handshakes over millions of transactions firming up that consensus. For bitcoin, the trust that it has worth has turned more valuable in the past several months; it’s been on a tear.
The (very bizarre) question is whether a new avenue of applying blind trust by brigading trashcan-level stocks and turning them into memes could threaten the appeal of cryptocurrencies for retail investors.

Founders, forget that you ever watched Glengarry Glen Ross. Your first sales hire isn’t someone who lives by ABC (“Always Be Closing”) or is motivated by the prize of a Cadillac Eldorado.
This person should be low/no-ego and is motivated by intellectual curiosity and their passion for the startup’s mission over everything.
I’ll shy away from an in-depth discussion about behavioral characteristics in favor of pointing you towards the words of more experienced business leaders. Take, for example, this quote from ex-Disney CEO, Robert (Bob) Iger:

As a former CEO and senior executive, there was a time when I did not quite understand the profound impact a CEO has on the culture of a company, even though I always knew culture was important.

The organization reflects the behavior and characteristics of the CEO and that establishes the culture. Foster an environment of open communication and the organization inherits a culture of open communication. Operationally detailed? The organization becomes operationally detailed. Political? The organization becomes political. Curse a lot? The organization curses. Angry? The organization gets angry. Have a big office? Everyone wants a big office. It doesn’t matter what’s written on a coffee mug or on a “culture” slide, what you do as a CEO, day in and day out, and how you behave will define your company’s culture.

There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase.
Here we have a theory — a proposed mechanism — of how ads influence consumer behavior. Let's call it emotional inception or just inception, coined after the movie of the same name where specialists try to implant ideas in other people's minds, subconsciously, by manipulating their dreams. In the case of advertising, however, dreams aren't the inception vector, but rather ideas and images, especially ones which convey potent emotions.