With the turn of the year, there seems to be a lot happening in the startup world. But first, we'd like to thank our partners, AWS for providing some great value to us, our portfolio and the ecosystem as a whole. Clicking on the logo above to avail a nice little new years' gift to you all :)
Tech Tales
The whole "fake it till you make it" philosophy works only to an extent. Unfortunately we've seen a number of instances in India where entrepreneurs took it a bit too far. A certain housing company comes to mind *wink*. Turns out, Silicon Valley has had its own fair share of scandals over the past couple of years as well. Humans x_x Let's make a new years' resolution to only borrow the good stuff from SV?
Three years ago One97 Communications launched Paytm. It's gone on to become the default digital wallet for India. This week, Paytm marked their 3 year anniversary to pivot to a Payments Bank. Really excited to see how they take on the traditional banking industry! Meanwhile, Google is slowly coming to terms with how Indians hate to pay for services/apps online. RBI's tough policies against recurring payments doesn't help either. But they've made a significant step by adding direct carrier billing for Vodafone & Airtel users. Nooice.
ज्ञान
Marketing to the right audience is one of the most critical elements to success for any product or service. Nischal Shetty, founder of Crowdfire, challenges entrepreneurs to to clearly define their target audience.
Chris Savage, CEO of Wistia, breaks down the mystery behind Pokemon Go's phenomenal success that saw them get to $600m in just 30 days! His take back, you ask? Market where you have no competition!
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