Get ready for a dose of Swadeshi clothing as Patanjali brings out the hottest line of jeans in the country.  On a serious note though, Patanjali is killing it out there, as is evident from Patanjali promoter, Balakrishna, breaking into this list of richest Indians with Rs. 25,600 Cr to his name.

Get fidgety at work? Worried about annoying your colleagues? Here's your solution

About the Giants

While a lot of tech companies have a tendency to stay private for as long as possible, Snapchat is taking a different route. This rumor coupled with some of their recent notable activity heavily indicates that Snapchat might be moving into the wearable tech market.

Meanwhile, Google announced last week that it was officially shelving Project Ara (the cool one with the blocks of changeable parts and shit). While this was a very ambitious project to begin with, getting it to the market seemed like a futuristic but distinct reality. Needless to say, we're disappointed. What do you guys think? Let us know.

In other news, Apple removing the jack is a good move for consumers. In the long term that is. I still think they had room for Jack though.


Cookisto had reached the WFIO (We're F***ed, It's Over) moment in its lifeline. It didn't help matters that they were in Athens with a failing economy and talks of #Grexit all around. What does one do in a situation like this? Read here.

Brightroll got acquired by Yahoo for $640 M in 2014. Tod Sacerdoti (CEO, Brightroll 2014) shares some of the non-obvious lessons learned in Brightroll's journey from $0 to $640 M.

Closer to home

Snapdeal recently spent Rs. 200 Cr for rebranding and this is the logo they came up with. I mean I'm not a designer or anything but surely that's a bit much for a logo? Let me know what you think.

Ola laid off another 250 employees after already shutting down their TaxiForSure unit. Looks like they're getting ready for a brawl. Holler at us with your opinion.

Meanwhile Oyo started training individuals for the hospitality industry. Don't know what to make of this...

And finally, Kishore Biyani seems to think that 90% of the Indian startups are noise and miss the bigger picture.

What's been up

Last week we hosted Rishabh Dev who talked about Growth Marketing. Were you there? Let us know what you thought.

Weren't there? No worries. Read this short summary


I'm so done with repeating myself over and over again. Just check out all these insightful articles and get on with WORK.

Curated this week by your friendly neighbourhood startup romantic.  

You be good.