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Apr 15 2021

What's your gig, bro?

#149:
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There have been long-term bullishness and tailwinds around the gig economy and tech services market.
Gig marketplaces are creating credible value propositions for both the demand and supply sides. Focusing more on customer satisfaction and having a lower operating cost, these gig marketplaces are down to become lean-mean scalable machines, and will give the Accenture's of the world a run for their money!
To understand this space a little better, we have drafted some key principles of what a solution like this could mean.
Gyaan
In the last couple of years, I’ve advised multiple aspiring DTC founders on priorities and pitfalls. Business is Fight Club, so let’s make it interesting:
The first rule is to know which risk you are taking – product or brand. Product risk is creating a new category, often with innovative formulation/packaging. Brand risk is creating a new brand within an existing category. Product risk does not eliminate brand risk, it precedes it (and therefore adds to it).
Empathy is the ability to conceive the right product for the right people at the right time while keeping the team super excited. If you double click on that definition, it’s almost like Empathy is product management. However, product management includes many other things like planning, execution, delivery, and measurement. Also, Empathy is not a discipline, or a checkpoint or a framework, or a process, it’s a strategy.
Modern retail isn’t about converting offline users to online, or the common interpretation of omni-channel (O2O) offering, but instead creating a tech-enabled retail ecosystem with a consumer-centric approach that combines digitalization, merchandising and supply chain to redefine key retail elements.
Elsewhere
Startup events and more..
Term sheet breakdown! We are hosting a small roundtable with Rangam Sharma tomorrow for the crosstalk community. Click here to join our Crosstalk WhatsApp groups to stay updated with such events.
Quotable
'The dream is free. The Hustle is sold separately.'

-Unknown
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